Oswego Speedway is actively involved with businesses, large and small, looking to capitalize on the ever increasing exposure of their products and services to the thousands of auto racing fans attending weekly events at the Speedway.
Oswego Speedway offers a broad range of marketing/advertising opportunities for businesses. From naming rights to weekly racing events, to sponsoring a weekly or season long driver award, or advertising through one of our many signage opportunities around the Speedway, our marketing partners can expect to benefit from Oswego Speedway’s extensive involvement with the news media before, during and after their selected race date.
“Put Your Company in Lights” – Become a Race Night Partner
One of the more popular avenues for businesses to expand their reach with Oswego Speedway is by becoming a Race Night Partner. In doing so, your business becomes the highlighted promotional partner of the evening garnering top headlines in all Speedway print, radio, television, social media, and web advertising. The Speedway has recently made major improvements in its online marketing, fully utilizing social media outlets Facebook, Twitter and YouTube which will further serve to promote your company. Oswegospeedway.com remains the main hub of information for Speedway race fans and your business will be a prime point of interest on the site, including up front logo placement with a direct link to your company web site.
For race night partners, Oswego Speedway will “layer” your business into pre-race printed, audio, and visual ads that are targeted to promote your company and your race night with no additional charge to you. Your company will also be highlighted in our season long schedule brochure, which has 40,000 copies distributed regionally and nationally.
During your Race Night your company will receive a minimum of (3) commercial announcements over the public address system, addressing the thousands of fans in attendance. One member of your company will also have the opportunity for a LIVE on air interview with our race night announcers to further promote your business on a more personal level. New for Race Night partners beginning in 2012 are the introduction of at least one commercial mention of each Race Night partner at EVERY Oswego Speedway race night during the season. This allows your company to keep in touch with the Speedway and allow us to announce weekly promos or specials you may have going on at your business.
While the racing action is under way, your business will be guests of the Speedway and invited to sit in the best seats in the house, the Oswego Speedway VIP SkyBox. The luxurious and revamped SkyBoxes at the Speedway seat (20) and provide all you can eat food, drinks and FREE race night programs.
When the checkered flag falls the Speedway will have victory lane representatives that will correctly display your merchandise during all post race photo shoots. This includes all qualifying and feature races, or approximately 15 different photos displaying your companies name on a hat or shirt. Sponsors can have their own representatives in victory lane if they so choose, to further involve themselves in the excitement of the sport from the infield pit area.
A full page photo gallery of your victory lane photos will appear in the following week’s Oswego Eagle Racing Program as well on the Speedway website and Facebook page. We will forward an 8x10 color photo to all race night partners from their victory lane presentation upon the conclusion of the racing season.
But it doesn’t end there.
The race results from your race night will not only appear in the following week’s Oswego Eagle Racing Program at the Speedway, but they will be released immediately after the racing action to over 60 media outlets regionally and nationally, including local television affiliates, with a written text including your companies name and a victory lane photo with a driver wearing your hat and/or holding your t-shirt.
Oswego Speedway also encourages race night partners to set up displays outside the Speedway by the main gate to display products or services, or to hand out company brochures.
Say it with Signs – Trackside Marketing
Trackside marketing is a very affordable way to put your business name in front of thousands of people on a weekly basis. Less expensive than any race night partner package, signage is permanent for the entire season.
We offer a 2’x4’ “hub rail” sign attached to the inside catch fence running from the first turn down to the fourth turn, in full view of the main grandstands. 4’x8’ signs are also made available which are placed along the infield pit area fence which can be seen by all fans in the main grandstands, but also the VIP SkyBox or SkyDeck. We have additional 2’x4’ signs located throughout the front grandstands and also 2’x2’ signs placed throughout the entire concession area below the grandstands.
Our largest signage opportunities are placed surrounding each end of the Speedway above the outer turn walls and are built at an eye catching 8’x20’ measurement. These signs, also posted around the Speedway year round, can be seen from nearly any part of the Speedway and are continuously caught in on track racing shots by one of our many professional photographers.
All signage contracts are sold on an annual basis with step-ladder discounts built in for multiple year contracts. All signs are professionally built and prepared with your logo and company message placed as you wish.
Speedway Fans – Near and Far
Oswego Speedway’s primary drawing area for its weekly events is within a 75 mile radius which takes in the great Syracuse, Rochester, Binghamton, and Watertown metropolitan areas. Special events, such as Budweiser International Classic Weekend, attract fans from an eight state region surrounding New York. These states include Connecticut, New Hampshire, Maine, Massachusetts, Ohio, Michigan, Pennsylvania and New Jersey. Competitors and fans have been known to come from as far as California, Idaho, Florida, Iowa, Indiana and North Carolina. The Speedway is known in racing circles nationwide and even on an International level. Currently the Speedway has social media fans around the world from Australia, Germany, Switzerland, the Ukraine, and of course Canada.
Friends to the North – Canadian Bond
A strong bond has existed since the 1960’s between Oswego Speedway and its loyal fans from north of the border in Canada. The province of Ontario is only a few hours away via Toronto from the west or Kingston from the east. The Speedway has had many great Canadian champions over the years including Kenny Andrews, Warren Coniam, and Doug Didero to name a few.
Strength in Numbers – Weekly Attendance
A typical Saturday night at Oswego Speedway will attract 4,000 fans, while special events can draw over 10,000 people.
Race Fan Statistics
Men (18-55) 40%, Women (18-55) 35%, Children and Young Adults (5-17) 15%, Seniors 10%
For more information on how to become a marketing partner with Oswego Speedway call (315) 342-0646 or e-mail Debbie Bond at firstname.lastname@example.org or Dan Kapuscinski at email@example.com.