Oswego Speedway is actively involved with businesses, large and small, looking to capitalize on the ever-increasing exposure of their products and services to the thousands of auto racing fans attending weekly events here.

Oswego Speedway offers a broad range of sponsorship options for businesses including being a title sponsor of a weekly race, being the sponsor of a series point fund, being the sponsor of a weekly or season-long special driver award or being an exclusive title sponsor of a special racing event. A typical race sponsor can expect to benefit from Oswego Speedway’s extensive involvement with the news media before, during and after their selected race date.

The Oswego Speedway will “layer” your business into printed, audio or visual ads that are targeted to run promoting the race which you are sponsoring with no additional charge being passed along to you. The race results from your night will not only appear in the following week’s Oswego Eagle Racing Program at the speedway, but they will be released immediately after the racing action to over 60 media outlets regionally and nationally with a written text including your name and a Victory Lane photo with a driver wearing your hat and/or holding your shirt.

We have “veteran” Victory Lane representatives that will correctly display your merchandise during all post race photo shoots. This includes all qualifying and feature races, or approximately 15 different photo’s displaying your name on a hat or shirt on any given night. Sponsors can have their own representatives in Victory Lane but more times than not, the sponsor will keep all of their guests with them up in the V.I.P. Tower to enjoy the night of racing and have our representatives display their merchandise.A full-page photo gallery of your Victory Lane photos will appear in the following week’s Oswego Eagle Racing Program. We will forward an 8 x 10 color photo to all race night sponsors from their feature Victory Lane presentation upon the conclusion of the racing season.

Sponsors can take advantage of many opportunities on race day to get their message out to loyal race fans. In addition to having prepared scripts read over the public address system several times on your night, the Oswego Speedway encourages sponsors to set up displays outside the main gate to display their products or services or to hand out company brochures. The Oswego Speedway will also display a banner with your name and logo on it near the finish line which can be seen by fans in the grandstands, the V.I.P. Tower and on the Sky Deck.

Say it with Signs

Trackside marketing is a very affordable way to put your business name in from of thousands of people on a weekly basis. Less expensive than any race night sponsorship package, signage at the track is permanent for the entire season. We offer a 2’ x 3’ “hub rail” sign attached to the inside catch fence running from the first turn down to the fourth turn and 4’ x 8’ signs in the infield which can be seen by the fans in the front grandstand, the V.I.P. Tower or on the Sky Deck. We have additional 4’ x 8’ signs in the concession area and lower-priced 2’ x 3’ signs located throughout the front grandstands. Our largest bill boards are 8’ x 20’ and surround the first and second turn area of the speedway. All signage contracts are sold on an annual basis with step-ladder discounts built in for multiple year contracts. All signs are professionally done with your logo and message on them.

Drawing Area:
Oswego Speedway’s primary drawing area for its weekly events is within a 75 mile radius which takes in the greater Syracuse, Rochester, Binghamton and Watertown metropolitan areas. Special Events, such as Budweiser Classic Week, attract fans from a five state region surrounding New York. These states include Connecticut, New Hampshire, Massachusetts, Ohio and Michigan.

Ontario, Canada:
A strong bond has existed since the 1960’s between the Oswego Speedway and loyal racing fans from north of the border. The province of Ontario is only a few hours away via Toronto from the west or Kingston from the east.

Average Weekly Attendance:
A typical Saturday night will attract 4,000 fans while special events will draw over 10,000 people.

Race Fan Statistics:
Men (18-55) 40%; Women (18-55) 35%; Children and Young Adults (5-17) 15% and Seniors 10%.